Text Messaging Best Practices

Text messaging is one of the most effective ways to reach today’s students — but only if done thoughtfully. Here are some best practices for texting in higher ed to ensure your messages are timely, relevant, and respectful:

• Keep messages short and actionable. Students scan messages quickly. Make every word count.
• Send during appropriate hours. Avoid early morning or late-night messages unless it’s an emergency.
• Personalize when possible. Use student names and program information to show relevance.
• Avoid over-messaging. Too many messages can lead to opt-outs or ignored communication.
• Always include a clear CTA. Whether it’s replying, clicking a link, or showing up to an event — be specific.

These practices ensure that your campus communication stays helpful and welcomed, rather than overwhelming or ignored. Engagement platforms like Mongoose make it easy to implement texting strategies that follow these higher education best practices.