What is a good response rate?

• Your data is clean, meaning you have valid mobile numbers.
• Your content strategy is solid, meaning you send direct and friendly texts and routinely ask questions to elicit responses.
• You are texting recipients who have opted-in to receive texts.

If all of the above is true, we consider a response rate of 50% to 65% to be good, and a response rate above 65% to be great.

How does your response rate compare? Please review our article with tips for increasing your response rates.